Introduction
The Pant Project raises ₹109 crore in a Series B funding round from Mirae Asset Venture Investments, as of October 19, 2026. The raised funds will be used to expand the exclusive retail network from 25 stores to 150+ stores over the next 2-3 years, as per IndiaRetailing. The funding will also be used to support retail technology, menswear categories, and omnichannel operations as the company expands its presence across India.
What Happened?
The Pant Project secures ₹109 crore in a Series B funding round from Mirae Asset Venture Investments (India). The participants include investor Sorin Investments, alongside angel investors and family offices, including MGA Ventures, Anisha Saraf, B&K Securities, and B2V Ventures.
The Pant Project was founded by brothers Dhruv Toshniwal and Udit Toshniwal. The brand has a focus on a digital-first business, mainly on men’s bottomwear. Sales come from the official website, online marketplaces such as Amazon and Myntra, and other physical stores.
The company at present has 25 exclusive stores across India, with an aim to increase to 150+ within the next 2-3 years. The planned expansion strengthen its offline presence making shoppers experience product in person.
The Pant Project also fouses to broaden the product portfolio into similar categories including athleisure, casualwear and jeans. As per Sorin Investments, the brand’s revenue has increased more than five times since its Series A funding. Even IndigoEdge advised on the funding deal, while Alteria Capital offered additional venture debt financing.
Key Highlights
- Brand: The Pant Project
- Development: ₹109 crore Series B funding round
- Announcement date: October 19, 2026
- Lead investor: Mirae Asset Venture Investments (India)
- Existing investor: Sorin Investments
- Current retail network: 25 exclusive stores
- Expansion target: More than 150 stores over the next two to three years
- Planned categories: Jeans, athleisure and casualwear
- Additional focus: Retail technology, team expansion and omnichannel growth
The Pant Project’s Retail Expansion: Key Learning for Fashion D2C Brands
Physical Stores Support Online Growth
The Pant Project’s expansion is a lesson for D2C fashion brands to combine physical stores and online sales. With an online presence, brands reach more customers, while on the other hand, physical stores help shoppers experience fabric, fit and comfort.
New Categories Help Reach More Customers
The Pant Project includes expansion into athleisure, casualwear, and jeans, providing customers with different clothing options. Other fashion D2C brands can learn how the addition of similar products helps in attracting new buyers while encouraging existing ones to purchase more.
Omnichannel Growth Requires Better Planning
Expansion from 25 stores to 150 demands careful management of product availability, stock, and customer service across offline and online channels. Retail technology helps brands manage operations efficiently.
Shoppers can now shop for menswear with just a single click on NineE.
About The Pant Project
The Pant Project was founded in 2020 by brothers Dhruv Toshniwal and Udit Toshniwal. The brand started as a digital-first business focusing on better-fitting bottomwear for Indian consumers, with a major focus on fabric, fit, comfort, and performance. Shoppers can find products such as Inklock No Fade Black Jeans and Malai Pants.
What Happens Next?
The Pant Project has plans to expand its exclusive retail network to more than 150 stores. The product range will also broaden across athleisure, jeans, and casualwear. The raised funds will also be used to support its omnichannel operations.
Sources: ET Retail, The Economic Times, India Retailing
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