Introduction
VIVAIA opens a new store for the first time at The Florida Mall in Orlando. This new store is 1,138 square feet store bringing VIVAIA’s comfort-focused footwear to local shoppers as per reports. The opening of the store follows VIVAIA’s expansion worldwide in 2026, with more than 100 stores. This new store launch is an investment in physical retail along with the D2C business.
What Happened?
VIVAIA’s new store is at The Florida Mall, 8001 S Orange Blossom Trail, Orlando, Florida. The store comes with the brand’s new retail concept for customers to help shoppers explore footwear, comfort-focused designs and different styles.
The store has VIVAIA’s signature footwear alongside RE under Creative Director Alan Buanne. The collection is a mix of comfort with contemporary designs defining the brand’s product offering.
There is Carol square-toe jogger Sneakerina, Cristina square-toe lace-up satin Sneakerina, Allday unisex mesh sneakers, and Margot Mary Jane Shoes. The range also has Avoir nylon travel loafers and Buna clog mules, extending selection across travel, work and everyday footwear. This new store opening is another step in VIVAIA’s US retail expansion. There was one more store opened on the West Coast at Westfield Valley Fair in San Jose, California.
Key Highlights
- Brand: VIVAIA
- Development: First retail store in Florida
- Announcement date: October 21, 2026
- Store location: The Florida Mall, Orlando, Florida
- Store size: 1,138 square feet
- Product category: Comfort-focused footwear
- Featured collection: RE Fall/Winter 2026
- Creative director: Alan Buanne
- Global retail milestone: More than 100 stores worldwide in 2026
VIVAIA’s Retail Expansion: Key Lessons for Fashion D2C Brands
Physical Stores Make Product Discovery Easy
VIVAIA’s expansion reflects how D2C fashion brands can make use of physical stores to support online sales. Footwear customers want to check the fit, size, and comfort before buying. Physical stores for footwear help brands display products and connect with customers easily.
Product Quality Helps Brand Stand Out
VIVAIA has a major focus on comfortable footwear made with recycled materials. The physical store makes it easy to experience products rather than depening on description and images. Other D2C brands help customers get product fit, quality and functionality.
Offline and Online Sales Work Together
VIVAIA’s store is an example of how online shopping and physical retail can go hand-in-hand. Customers can simply explore products online & visit stores to try them. Even NineE is a great platform to explore everyday footwear. Fashion D2C brands must take into consideration store profitability and local demand.
About VIVAIA
VIVAIA was founded in 2020. It’s a global footwear brand with a focus on everyday comfort with great materials and designs. The product range includes loafers, flats, Mary Janes, sneakers, and daily footwear styles. In more than 61+ countries and regions, VIVAIA has an international retail presence.
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