Introduction
ASICS, a Japanese sportswear brand, has opened 150 stores in India, including a new outlet at Pacific Mall in Mansarovar, Jaipur, on 12th October 2026. This is the third company-owned brand store, spanning 1,508 square feet. This company-operated (COCO) outlet in India is ASICS’s another investment in offline retail to reach new customers interested in sportswear, running, and lifestyle footwear.
What Happened?
ASICS has opened its 150th store in India at Pacific Mall, Mansarovar, Jaipur, on 12 October 2026. This outlet represents another step in ASICS physical retail expansion in the Indian market, as per Image Business of Fashion.
The Jaipur store is fully owned and operated by the brand itself. Shoppers get to have an in-store shopping experience, great customer service, and product presentation. There are four key categories featured in the store: SportStyle, Core Performance Sport, Performance Running, and Apparel. This product assortment caters to consumers looking to get athletic products, running footwear, and sports-inspired clothing for day-to-day use.
Jaipur’s ASICS store follows a global retail concept, providing a unique Foot ID service. This service helps customers understand their own individual foot needs. This feature combines product discovery with a personalised and more fit-focused retail experience.
This milestone clearly reflects ASICS using physical stores and online channels to help customers explore products, access specialised services, and assess fit as well.
Key Highlights:
Brand: ASICS
Retail Milestone: 150 stores across India
New Outlet: Pacific Mall, Mansarovar, Jaipur
Opening Date: 12 October 2026
Store Size: 1,508 square feet
Ownership Model: Third-party company-owned, company-operated (COCO) store in India
Product Categories: SportStyle, Performance Running, Apparel, and Core Performance Sport
In-Store Service: Foot ID for personalised product selection and foot assessment
ASICS Completes 150 Stores: Key Lessons for Fashion D2C Brands
- Physical Retail Remains Significant for Sportswear Brands
ASICS’ expansion shows how online sales rise due to physical stores by providing fit guidance, product trials, and customized assistance. Fashion D2C brands can opt for an omnichannel approach via shop-in-shops, selective retail partnerships, and flagship stores.
- Experiential Retail Differentiates the Brand
ASICS’ Foot ID Service makes it easy for customers to understand their foot needs before opting for footwear. D2C brands provide customisation and styling consultation along with fit guidance to improve the customer experience.
- Jaipur Expansion Strengthens Regional Retail Access
ASICS’ Jaipur physical presence in Rajasthan offers Jaipur customers next-level access to its products. Regional expansion broadens customer reach beyond metro cities for fashion and lifestyle brands.
For shoppers looking to buy sports shoes, they should browse NineE, as there are different styles available from different brands.
About ASICS
ASICS is a Japanese Sportswear company founded in 1949 by Kihachiro Onitsuka. This company manufactures and sells sports apparel, footwear, and other sporting goods with a massive focus on running and performance-oriented products.
What Happens Next?
The opening of the ASICS Jaipur store marks the completion of 150 stores. There is no other announcement of an additional store opening yet, according to sources.
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